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What is the Creston Valley Tourism Society? What role does it play in supporting tourism in the Creston Valley area? Find out about our organization below

What is the Creston Valley TOurism Society?

Creston Valley Tourism is the Destination Marketing Organization (DMO) for the Creston Valley area, which encompasses a large geographic area from Yahk, BC in the east to the top of Kootenay Pass in the west, south to the Rykerts & Kingsgate crossings on the US border and north to the bottom of Kootenay Lake.


We are a not for profit society led by a board of directors, with balanced representation of tourism and community representatives. Representation includes individuals from the accommodation sector, businesses owners, local government, and other community organizations involved in tourism.


The mission of Creston Valley Tourism is to:


1. Work with our community partners to provide strategic marketing that will attract more visitors to our area year-round; (MARKETING)

2. Support remarkable visitor experiences that will celebrate our natural environment and culture to provide broad benefits to all members of the community; (EXPERIENCES) 

3. Provide tourism leadership through collaboration with industry partners and creating awareness within our community regarding the value of tourism. (LEADERSHIP)

What Are We Doing to Support the TouriSm Sector's Succcess?
  • Maintain the official Creston Valley Visitor’s website at including regularly updating our popular Event Calendar & Get Inspired Blog

  • Engage in web marketing and advertising activities to drive traffic to our site where visitors can research and plan their trip to the Creston Valley

  • Develop & produce print marketing resources including the:

  • Distribute these print material throughout the year to local businesses, visitors centres across BC, communities along the Highway 3 Corridor and to the Rockies International Airport & West Kootenay Regional Airport.

  • Run advertising campaigns in key target markets in the rest of BC, Alberta & the Northwest USA

  • Participate in collaborative marketing campaigns with Destination BC, Kootenay Rockies Tourism and other nearby communities and key sector groups such as:

  • Build buzz and showcase the best of the community to our 7,000+  social media followers on Instagram & Facebook

  • Work with travel media and influencers to support the publication of compelling stories about the Creston Valley area that will inspire their subscribers to plan a trip.

  • Participate in research initiatives & track key travel data to be more competitive in marketing our destination and being more helpful in serving our visitors

  • Provide industry news and updates to tourism industry stakeholders through our quarterly Industry Newsletter and regular news blasts.

  • Provide advocacy on behalf of the Creston Valley’s tourism industry to various levels of government as well as acting as a representative of the sector in public consultation and decision making processes.

Who Are The Board of Directors?

The current the Board of Directors for Creston Valley Tourism for the 2021-2022 are:

  • Mimika Coleman (Chair) - Creston Hotel & Jimmy’s Pub

  • Carla Ahern (Vice-Chair) - Kootenay Columbia Discovery Centre

  • Mel Joy (Treasurer) - Fly in the Fibre & Columbia Brewery Beer Gear Store

  • Kevin Wilson (Director) - Public Vinyl & Modern Alchemy

  • Remi Cardinal (Director) - Red Bird Winery

  • Tammy Bessant (Director) - Yahk Soap & Candle Company

  • Tanya Wall (Director) - Savour Kitchen & Co.

  • Sarah Williams (Director) - Uptowner Hotel

  • Shaun Zimmer (Director) - Elevate Mountain Lifestyles

  • Amy Maddess (Advisory Director) - Creston Valley Visitor Centre

How can You engage with us?

There are a number of ways to engage with us, including:


1. Review your Web Listing

Is your business listing on the Explore Creston Valley Website complete and up to date? Every month we have 3,000 visits to the site from people looking for information on events, things to do and where to eat, shop and stay  Be found! Ensure we are telling the best story about what you have to offer. Contact us by email to request updates or to add you business!


2. Submit Your Events

We are the events calendar for the Creston Valley. Make sure everyone knows your event is happening. Reach out to us to submit your one-off event or to get permanent access to the calendar if you are a regular event host.


3. Purchase Premium Advertising

Purchase advertising in our Visitors Guide. This is a year-round publication that can be found in all the local hotels as well as at many local businesses. We also distribute the guide to more than 70 Visitors Centres throughout BC and Alberta, at the Canadian Rockies International Airport, West Kootenay Airport and to neighbouring areas along Highway 3 corridor. Email us to learn more.


4. Order Visitors Guides and Maps 

Does your business have a lot of visitor traffic? Do you attend events outside of Creston representing the community? Do you get questions about what there is to do  and where to stay in Creston? Order some of our guides or maps by emailing us.


5. Rack your brochure at the Creston Valley Visitor Centre

The Visitor Centre is the first point of contact for many newcomers to our community. Have your business be top of mind with your promotional material front and centre. Email the Visitor Centre Manager to inquire. 


6. Host Our Team

What better way then for our staff to understand your business, than to host them at your establishment.

By offering an inside look of your business our staff will have a better understanding of your business and your offering. This will help them relay their experience to visitors.

7. Enhance your own Website or Social Media with our Content

Embed a link to our visitor website in your own to help your customers explore the Creston area. Share posts about upcoming events or things to do from our Facebook or Instagram pages to yours. Link to our blog stories in your newsletters, social media or on your website. 


8. Use our Hashtag, #ExploreCrestonValley and Tag us in your Social Media Posts

We love to re-share all the good things going on in and around Creston. By using our hashtag and tagging us you make it easier for us to find. 

9. Join our Industry Contact List to Receive Newsletter and Hear about Upcoming Opportunities

Want to know when we are opening ad bookings for next year's vistors guide or about tourism industry news from around the Creston Valley, Kootenays and BC? Join our industry contact list to receive Quarterly Newsletters and hear about other important tourism industry news and announcements.

10. Join our Board of Directors!

Do you have a valuable perspective on the Tourism Industry and a skillset that can help Creston Valley Tourism flourish? Any interested member o the public with a background in tourism can be nominated to the board. Elections take place at the AGM each November. Apply to join the board today here.

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